SEO report of precipice-design.co.uk

Precipice Design

www.precipice-design.co.uk/

Strategic design consultancy working across product, packaging, branding, interactive and environments

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.precipice-design.co.uk/

Character length : 27

Title
Precipice Design
Description
Strategic design consultancy working across product, packaging, branding, interactive and environments
Keywords (meta keywords)
meaning centred design, meaning centered design, new product design, industrial design, product design company, product innovation consultants, innovative product design, product design group, product

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: article
url: http://www.precipice-design.com
site_name: Precipice Design
title: Meaning-centred design and innovation
description: We are a strategic consultancy. We design, discover and shape meanings across brands, products and spaces.
image: http://www.precipice-design.com/images/uploads/page-banners/social-card.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Precipice Design

Character length : 16

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
4850250
Heading structure in the source code
  • <H1> People buy meanings
  • <H1> explicitly or implicitly, it’s how we navigate and participate in our consumer world...
  • <H1> People buy meanings
  • <H1> explicitly or implicitly, it’s how we navigate and participate in our consumer world...
  • <H1> People buy meanings
  • <H1> explicitly or implicitly, it’s how we navigate and participate in our consumer world...
  • <H1> Connected pets
  • <H1> Connecting you to your pet and your pet to your vet
  • <H1> Connected pets
  • <H1> Connecting you to your pet and your pet to your vet
  • <H1> Connected pets
  • <H1> Connecting you to your pet and your pet to your vet
  • <H1> Design detail
  • <H1> Finding pleasure in unexpected places
  • <H1> Design detail
  • <H1> Finding pleasure in unexpected places
  • <H1> Design detail
  • <H1> Finding pleasure in unexpected places
  • <H1> Bang & Olufsen
  • <H1> Disrupting your own brand
  • <H1> Bang & Olufsen
  • <H1> Disrupting your own brand
  • <H1> Bang & Olufsen
  • <H1> Disrupting your own brand
  • <H1> Expecting the unexpected
  • <H1> pattern recognition in music
  • <H1> Expecting the unexpected
  • <H1> pattern recognition in music
  • <H1> Expecting the unexpected
  • <H1> pattern recognition in music
  • <H1> BBC Future’s Imagineering series
  • <H1> Rethinking the humble saucepan for our more technological age
  • <H1> BBC Future’s Imagineering series
  • <H1> Rethinking the humble saucepan for our more technological age
  • <H1> BBC Future’s Imagineering series
  • <H1> Rethinking the humble saucepan for our more technological age
  • <H1> Robots can feel pain
  • <H1> Thinking about non-human needs in design
  • <H1> Robots can feel pain
  • <H1> Thinking about non-human needs in design
  • <H1> Robots can feel pain
  • <H1> Thinking about non-human needs in design
  • <H1> Nestlé Skin Health
  • <H1> Cetaphil global rebrand, consolidate and harmonise
  • <H1> Nestlé Skin Health
  • <H1> Cetaphil global rebrand, consolidate and harmonise
  • <H1> Nestlé Skin Health
  • <H1> Cetaphil global rebrand, consolidate and harmonise
  • <H5> Thinking
  • <H2> Pleasure+pain
  • <H5> Thinking
  • <H2> Meet the product
  • <H5> Branding
  • <H2> Tinchy Stryder headphones
  • <H5> Insight feed
  • <H5> People
  • <H2> Meet a Rob of all trades
  • <H2> Meet the product
  • <H4> Fill in to download PDF
  • <H4> Clients who value innovation and meaning
Word cloud
  • design10
  • unexpected6
  • people6
  • pet6
  • thinking5
  • brand5
  • pleasure4
  • expecting4
  • pain4
  • company4
  • want4
  • how4
  • precipice4
  • age3
  • download3
  • robots3
  • feel3
  • limited3
  • meet3
  • technological3
  • series3
  • rethinking3
  • humble3
  • saucepan3
  • all3
  • just3
  • skin3
  • health3
  • cetaphil3
  • global3
  • imagineering3
  • nestlé3
  • harmonise3
  • non-human3
  • needs3
  • consolidate3
  • rebrand3
  • future’s3
  • world3
  • participate3
  • connected3
  • pets3
  • connecting3
  • navigate3
  • it’s3
  • buy3
  • meanings3
  • explicitly3
  • implicitly3
  • vet3
  • consumer3
  • own3
  • music3
  • pattern3
  • detail3
  • disrupting3
  • olufsen3
  • finding3
  • places3
  • bang3
Keyword matrix
wordtitledescriptionsheading
design
unexpected
people
pet
thinking
brand
Two Word cloud
  • consumer world3
  • your pet3
  • unexpected places3
  • detail finding3
  • it’s how3
  • unexpected pattern3
Three Word cloud
  • participate in our consumer3
  • it’s how we navigate3
  • pleasure in unexpected places2
  • expecting the unexpected pattern2
  • non-human needs in design2
  • can feel pain2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.00
Flesch Reading Ease
66.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.70
Dale–Chall Readability
6.50
SMOG Index
8.30
Spache Readibility
5.00
Number of letters
2757
Number of words
564
Number of sentences
134
Average words per sentences
4
Number of syllables
907
Syllables in words
915
Average syllables in words
1.61
Number of words in first three syllables
103
Percentage of word / syllables
18.26
Words not in Dale-Chall easy-word list
223
Words not in Spache easy-word list
125

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.precipice-design.co.uk/assets/lib/js/jquery-2.2.0.min.js
  • http://www.precipice-design.co.uk/assets/lib/js/froogaloop.min.js
  • http://www.precipice-design.co.uk/assets/lib/js/bootstrap.min.js
  • http://www.precipice-design.co.uk/assets/lib/js/swiper.min.js
  • http://www.precipice-design.co.uk/assets/js/pdscripts.js?v=1
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.precipice-design.co.uk/assets/lib/css/bootstrap.min.css
  • http://www.precipice-design.co.uk/assets/lib/css/swiper.min.css
  • http://www.precipice-design.co.uk/assets/css/pdstyles.css?v=10
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 50 different links.
Internal links: 37
External links: 13

External links:

Link text (anchor) Link strength
@SemioticSub
#scent
#senses
#UX
@londonwinefair
#P
#volcanic
#english
https://t.co/K9mNVtl51a
See all
https://twitter.com/PrecipiceDesign
https://www.linkedin.com/company/1558748
https://www.instagram.com/precipicedesign/?hl=en

Internal links:

Link text (anchor) Link strength
http://www.precipice-design.co.uk
Home
About
Work
Team
Blog
Contact
People buy meaningsexplicitly or implicitly, it’s how we navigate and participate in our consumer world...
More
Connected petsConnecting you to your pet and your pet to your vet
More
Design detailFinding pleasure in unexpected places
More
Bang & OlufsenDisrupting your own brand
More
Expecting the unexpectedpattern recognition in music
More
BBC Future’s Imagineering seriesRethinking the humble saucepan for our more technological age
More
Robots can feel painThinking about non-human needs in design
More
Nestlé Skin HealthCetaphil global rebrand, consolidate and harmonise
More
ThinkingPleasure+painExploring the nexus between pleasure and pain and how it can be harnessed to foster deeper brand experiences...Download
ThinkingMeet the productWe want to make people not just want, but love our brands – in doing so, we are focusing on ‘designing emotion’, but the way we understand emotion tends to be very limited...Play
BrandingTinchy Stryder headphonesOn brand, off-the-shelf range identity...More
PeopleMeet a Rob of all tradesRob began his career at Precipice during his placement year at Brunel, he has been with the company ever since...More
http://www.precipice-design.co.uk/#
Clients who value innovation and meaningSee All
http://www.precipice-design.co.uk/.. /disrupting-your-own-brand
http://www.precipice-design.co.uk/.. /tinchy-stryder-headphones
http://www.precipice-design.co.uk/.. /product-design
http://www.precipice-design.co.uk/.. /crafting-product-strategy
http://www.precipice-design.co.uk/.. /flutiform-branding-and-information-desig...
http://www.precipice-design.co.uk/.. /global-range-extensions
http://www.precipice-design.co.uk/.. /because-not-everyone-has-a-smart-phone
http://www.precipice-design.co.uk/.. /new-range-of-nutrition-supplements-for-i...

 Website security

IP
162.144.101.56
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

precipice-design.co.uk

precipice-design.co.uk

precipicedesign.co.uk

precipicedesign.co.uk

meaningcentereddesign.com

meaningcentereddesign.com

precipice-design.co

precipice-design.co

precipicedesign.com

precipicedesign.com

precipice-design.com

precipice-design.com

 Icons

Favicon
Good! The website uses favicon.

 Typos

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